On Thursday, November 19 at 16.00, CCM SESSIONS is back with a special session on Marketing Frontiers. We hope to see you there! Following up the success of CCM Sessions #1 and #2, we would like to invite our friends and family to join us once more at the Stockholm School of Economics for an afternoon dedicated to cutting edge research within marketing.
For three hours you will get to enjoy talks, participate in an experiment and mingle with your favorite colleagues while making a much appreciated contribution to our research. About us Center for Consumer Marketing(CCM) is one of Europe's leading research centers in Consumer Marketing Research. We are made up of 10 people who conduct research in marketing creativity, social media, advertising’s societal impact, retailing, co-creation and much more. In addition, we teach students at the Bachelor and Master level who make impressions in all parts of Sweden’s communications industry. We’resure you have some employees who know us already!
Time: November 19, 16.00-19.00
Location: Stora Salen, Stockholm School of Economics, Holländargatan 32.
16:00 to 16:30 Welcome
16:30 to 18:00 Sessions (see below)
18:00 to 19:00: Mingle, including the opportunity to check out CCM’s premises and meet our researchers. You will also be able to buy our books at special prices. The book ”Marketing and its impact on humans”, which several CCM researchers were involved in, just got awarded as the marketing book of the year 2015.
A crash course in co-creation - Karina T. Liljedal
Companies and consumers can collaborate to create something, such as a new product or an entire marketing campaign. This is called co-creation and companies such as Lego, AIK Fotboll and McDonald’s have done this successfully. Karina will give you an overview of what you need to know in this area: what works, why it works and what you need to keep in mind.
Retail creativity – Fredrik Lange
Store windows offer an opportunity for retailers to influence consumers who are in the vicinity of their stores. Fredrik will share insights from his recently published research on store window creativity and its effects on store entry.
Advertising Equity 101 - Sara Rosengren
Advertising equity is a novel construct that captures the value of advertising in and of itself. Sara recently published the concept of Advertising Equity in the top journal Journal of Advertising. Sara will share her insights into Advertising Equity, what it is and how marketers can use it to increase efficiency and effectiveness of their advertising.
Head of Innovation
Scandinavian Design Group